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The Mixed Wardrobe

A woman in a rust leaf-print saree leaning on a ladder wound with flowers, against a magenta panel on an olive wall, with wild flowers at her feet

01

Launch campaign shoots

  • Reel
  • Reel
  • A person on a city street beside an iron lamp post, holding up a paper that says “The Mixed Wardrobe is coming”
    A woman in a rust leaf-print saree leaning on a ladder wound with flowers, against a magenta panel on an olive wall, with wild flowers at her feet
    One woman fixing another’s hair among tall green stems, the second holding sunflowers behind her back
    A woman in a rust leaf-print saree, its end flying out, standing among wild flowers against an olive wall
    A woman in a white two-piece printed with lemons, sitting on a marble floor beside a painted wooden door

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  • Cut-out figures in bright clothes, with the words “The biggest fashion shift in India is happening quietly. (And Gen Z is leading it.)”
    Cut-out figures on plum, with the words “73% of Indian Gen Z would rather buy a homegrown label than a global luxury name”
    Cut-out figures on cream, with the words “They’re not buying clothes. They’re buying stories.”, then craft over logo, maker over middleman, India over import, story over status
    Plum slide with the words “While legacy brands are digitally printing, Gen Z is buying from the artisans” and three figures: 4x, 312% and 2.7x
    Cut-out figures and hands on a printing block, with the words “The verdict: India’s next big fashion wave may not come from Paris or Milan”

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02

Offline events

  • Reel
  • Reel
  • Reel

03

Creatives

  • A person seen from behind holding sunflowers among tall green stems, with the words “Simplifying conscious fashion”
    A woman in a purple dress sitting on a woven mat, with the words “The good stuff, without the digging”
    A pink printed shirt and white trousers against an olive wall, with the words “Know what you’re buying”
    Hands holding marigolds over a tray of purple flowers, with the words “Conscious fashion made easier to discover”

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  • A woman seen from behind in a checked halter dress, opening painted wooden doors, with the words “Conscious fashion can be confusing”
    A woman lying on top of a painted wooden cabinet, with the words “Underrated homegrown brands”
    Hands holding marigolds over a tray of purple flowers, with the words “Less greenwashing. More clarity”
    A dark card with a pink flower and the words “Technical difficulties”, saying the launch has moved to Tuesday, 3rd November

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More work

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